Our Mission
We aim to reduce veteran suicide by sparking meaningful conversations with our apparel, and through direct support of effective veteran mental health organizations. Our business model revolves around concrete support for veterans facing mental health challenges and homelessness—issues that require sustained commitment rather than symbolic gestures. Suicide rates among veterans remain alarmingly high, and many who survive deal with depression, anxiety, substance abuse, and relationship difficulties stemming from service-related trauma.
Our Approach
A portion of every sale goes directly to effective programs providing counseling, peer support, crisis intervention, and other services that can be lifesaving for veterans in distress. Beyond mental health support, Zero Dark Silent addresses veteran homelessness through direct clothing donations.
This isn't vague corporate philanthropy—it's a committed partnership with organizations demonstrating measurable impact on veteran wellbeing.
Our Customers
You do not need to be a veteran to wear our clothing or support our brand. Zero Dark Silent is for everyone, Democrat or Republican, Any Gender, Any profession, any Nationality. We have customers from all over the United States supporting our brand and our message. If you support creating a safe environment, and community for Veterans or ANYONE else struggling with mental health issues we want you as a customer, and hope you'll join us as one!